Take over Times Square with PixelStar

Showcase your talent. Celebrate milestones. Surprise a loved one. The possibilities are limitless.

Next generation entertainment company TSX is staging the moments that define pop culture from the heart of Times Square.
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Launched in 2022, PixelStar is the first immersive entertainment program on the TSX App (tsx.live) that allows anyone to upload their own videos and schedule a 15-second slot on TSX’s larger-than-life 18,000 sq. ft. digital screen for $40.
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This massive LED billboard does not display ads; it showcases creators, artists and innovators engaging viewers around the globe. Now anyone with a smartphone, anywhere on the globe, can take over Times Square at any time of day.
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Wrapped around the façade of the TSX Broadway building at the corner of 47th and 7th, the screen is just the first interactive element of the 46-story, $2.5 billion tower that will revolutionize retail and entertainment in Times Square. The PixelStar-powered screen opens to reveal the first permanent stage overlooking Times Square, and will soon include perfectly integrated no-latency audio.
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In 2024, TSX will open its doors to reveal 74,000 sq. ft. of premium hospitality and entertainment space including an NFT gallery, a sumptuous supper club, state-of-the-art recording studios, fine dining restaurants and clubs, and a rooftop bar that spans 15,000 sq. ft. over Times Square.