Nick Holmstén’s Next Venture Will Attempt to Reinvent the Superstar Rollout

Micah Singleton - Billboard

Dec 13, 2021

"I believe there is a fair to big chance that this will be the place where future New Year's Eve celebrations will be," Holmstén says.

Nick Holmstén wants to reinvent the superstar rollout and revitalize Times Square with his new startup, the former Spotify executive tells Billboard.

When Holmstén first sat down with Billboard to unveil his next move in November 2020, he unveiled a “multi-billion-dollar development with a street-facing stage and retail space in Times Square,” in partnership with Fortress Investment Group called TSX Entertainment with plans to open in 2022. A year later, Spotify’s former global head of music and the architect of its playlist strategy has more to share about his new startup, his vision for the future of music marketing, and one of his biggest goals: “I believe there is a fair to big chance that this will be the place where future New Year’s Eve celebrations will be,” Holmstén says.