ICRAVE to Design New York’s Next Concert Venue

Will Speros

Jun 6, 2022

ICRAVE has revealed plans to partner with TSX Entertainment on the design of an indoor-outdoor performance venue at the site of the former Palace Theater in the heart of Manhattan. Totaling 74,500 square feet, the venue will boast an 18,000-square-foot interactive LED billboard crowning the 580-foot-tall structure. Most notably, the concept will incorporate a digital mirror of Times Square in the TSX Metaverse in order to provide a seamless analog and virtual experience for fans. The space will be designed to morph and evolve in both the digital and physical worlds to deliver an immersive range of experience and artistic expression.

“One of the things that’s really critical about this project is it’s built to be the greatest facility for the biggest artists in the world, ” says Lionel Ohayon, founder and CEO of ICRAVE. “This is your production facility, this is where you team-build, this is where you do your promotion, this is where you have your events, this is where you launch, this is where your products launch, this is a machine for disseminating art controlled by artists—It’s an opportunity to connect directly.”

“Everybody realized, especially during these two COVID years, that there’s a complete different experience when you put the fans, the audience, the artist, and the creators in the same room,” TSX co-CEO and cofounder Nick Holmstén adds. “Imagine the opportunity when an artist can go out on that stage and know that there’s a hundred thousand people connected in real time that can be part of how that show is going to play out.”

The flagship TSX Broadway project will also comprise a 46-story, 550,000-square-foot tower that houses experiential retail and entertainment spaces.