Ex-Spotify Exec Nick Holmsten Unveils Multi-Billion Dollar Plan for a ‘Disneyland for Music’ in Times Square

Jem Aswad - Variety

Nov 19, 2020

Former Spotify head of music Nick Holmsten has unveiled a plan to create a “playground for artists” in New York’s Times Square, where musicians will be able to perform concerts, meet fans, sell merch and create other experiences.

Plans call for the development, which will include a street-facing stage and a retail space, to open in 2022, pending pandemic-related restrictions. Holmsted has joined forces with Fortress Investment Group to create a new entertainment company called TSX Entertainment that is executing the venture; he declined to reveal the amount of Fortress’ investment.

“This is a vision of Disneyland for music meets Las Vegas,” he said, adding that a a digital component will “amplify that moment globally.” News of the plan was first revealed in Hits; Billboard published the official announcement on Thursday (Nov. 19).